Lead Reactivation Pipeline Calculator

Estimate the pipeline your database can produce from a single reactivation campaign: past customers, unclosed estimates, and stale leads.

Conservative defaults, adjust to your business

Max 1,000,000 contacts.

Don't blast the full list, run in controlled batches.

6%

Typical ranges: SMS 5 to 12%, email 1 to 4% (depends on list quality).

50%

If you use voice and fast follow-up, this goes up.

15%

This is yours to control. It depends on your team, pricing, and market. We don't guarantee it. Set it to what your business actually closes.

$

Capped at $1,000,000.

35%

Used for profit impact; revenue impact is separate.

$

Optional. Leave as 0 to hide the ROI multiple.

Scenario comparison

Based on your inputs with different performance assumptions

Conservative

3% response·30% booking·10% close

Pipeline

$126,000

Revenue

$12,600

Gross profit

$4,410

Typical

6% response·50% booking·15% close

Pipeline

$420,000

Revenue

$63,000

Gross profit

$22,050

Aggressive

10% response·65% booking·25% close

Pipeline

$910,000

Revenue

$227,500

Gross profit

$79,625

At 1,300 contacts touched per month, this list takes 4 months to fully work. The numbers below are totals for that full campaign, not a number that repeats every month. Once the list is exhausted, generating new pipeline at this pace requires either a larger list or ongoing inflow of new customers and estimates.
Full campaign pipeline $420,000. Illustrative revenue $63,000. Gross profit $22,050.

Full campaign pipeline

$420,000

Pipeline identified across the full list (120 booked appointments)

Illustrative revenue at your close rate

$63,000

18 closed jobs at 15% close rate, an estimate you control, not a guarantee.

Gross profit impact: $22,050

Monthly pace while campaign is active

Responses / mo

78

Bookings / mo

39

Closed jobs / mo

6

Revenue / mo (illustrative)

$20,475

This calculator assumes you contact monthly outreach volume only, not the whole list at once.

Disclaimer: Results vary based on lead volume, pricing, capacity, and operations. We guarantee response and follow-up coverage, not close rate or revenue. This is a directional planning tool, not a guarantee.